Monday 17 April 2017

CONFUSIONS REGARDING SNAPDEAL & SNAPCHAT

SNAPCHAT:
EVAN SPIEGEL
                       Snapchat is an image messaging and multimedia mobile application created by "Evan Spiegel, Bobby Murphy, and Reggie Brown ", former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. 

 The prototype for Snapchat was started by Brown and Spiegel as a project for one of Spiegel's classes at Stanford, where Spiegel was a product design major. Beginning as "Picaboo", the idea was to create a selfie app (application) which allowed users to share images that were explicitly short-lived and self-deleting. The temporary nature of the pictures would therefore encourage frivolity and emphasize a more natural flow of interaction. When, in April 2011, Spiegel floated the product idea in front of his class as a final project, the classmates focused on the impermanent aspect of the potential product, and balked at the thought of temporary photos. Murphy was eventually brought into the project to write the source code for the application, and Picaboo first launched as an iOS-only app in July 2011 from Evan Spiegel's living room (who was still staying at home with his father when not away at school). The application was relaunched two months later under the name Snapchat.

Snapchat evolved into a mix of private messaging and public content, including brand networks, publications, and live events such as sports and music. Nevertheless, according to survey studies conducted in March 2016, the personal oriented messaging was still being accessed by users more than the publicly offered content that was being presented. 71% of users surveyed said that they preferred the app for its chat, messaging, and imaging services, versus 5% who almost exclusively chose the various events, published features, and media content on a daily basis. 24% responded that they accessed all features equally. However, about three quarters of those surveyed were also familiar with the events, media brands, and celebrity content, having a favorable opinion of those areas.


SNAPDEAL:

Snapdeal is an Indian e-commerce company based in New Delhi, India. The company was started by Kunal Bahl, a Wharton graduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010. Snapdeal currently has 275,000 sellers, over 30 million products and a reach of 6,000 towns and cities across the country.

INDANS BOYCOTTING SNAPDEAL INSTEAD OF SNAPCHAT:

Ever since Indians started ‘boycotting’ Snapchat and the #uninistallsnapchat hashtag started trending, Snapdeal, an Indian e-commerce website, started getting bad reviews too. Name mix-ups aren’t uncommon in the online space where reactions come sooner than the action and this case is no different. After tweeple assumed that Snapchat CEO Evan Spiegel had said the app wasn’t for ‘poor countries like India’, many seemed to have mixed up both the companies, which has hampered Snapdeal’s reviews on Google Play Store.
Although many were quick to spot the “misdirected hate”, while the others went on a rampage, the whole confusion generated hilarious reactions on Twitter. “Boycotting Snapdeal instead of Snapchat is the equivalent of slapping Arbaaz Khan because you’re angry with Roger Federer,” one of the tweets read, among the many others that surfaced after the fiasco.

PEOPLE REACTION IN INDIA :
                                                            
 “This app is only for rich people. I don’t want to expand into poor countries like India and Spain,” Spiegel allegedly said.

SNAPDEAL CEO CALLED INDIA A POOR COUNTRY AND NOW PEOPLE STARTED TO UNINSTALL THIS APP.

The quote came from a recently unredacted court complaint by Anthony Pompliano, who served as the company’s growth lead for a few weeks in 2015. The former employee mentioned the exchange from a September 2015 meeting he had with Spiegel about the app’s international growth plans.

Snapchat CEO’s alleged comments infuriated Indians who started venting their anger by deleting the app from their smartphones and giving it 1-star reviews on Google Play Store and App Store.
As people are angry with snapchat ceo they started to rate it with one star and with bad comments.Some of them started taunting that they belong to a poor country and they aren't gonna  use this app more.



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