Snapchat is an image messaging and multimedia mobile application created by "Evan Spiegel, Bobby Murphy, and Reggie Brown ", former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible.
Snapchat evolved into a mix of private messaging and public content, including brand networks, publications, and live events such as sports and music. Nevertheless, according to survey studies conducted in March 2016, the personal oriented messaging was still being accessed by users more than the publicly offered content that was being presented. 71% of users surveyed said that they preferred the app for its chat, messaging, and imaging services, versus 5% who almost exclusively chose the various events, published features, and media content on a daily basis. 24% responded that they accessed all features equally. However, about three quarters of those surveyed were also familiar with the events, media brands, and celebrity content, having a favorable opinion of those areas.
Snapdeal is an Indian e-commerce company based in New Delhi, India. The company was started by Kunal Bahl, a Wharton graduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010. Snapdeal currently has 275,000 sellers, over 30 million products and a reach of 6,000 towns and cities across the country.
INDANS BOYCOTTING SNAPDEAL INSTEAD OF SNAPCHAT:
Ever since Indians started ‘boycotting’ Snapchat and the #uninistallsnapchat hashtag started trending, , an Indian e-commerce website, started getting bad reviews too. Name mix-ups aren’t uncommon in the online space where reactions come sooner than the action and this case is no different. After tweeple assumed that Snapchat CEO Evan Spiegel had said the app wasn’t for ‘poor countries like India’, many seemed to have mixed up both the companies, which has hampered Snapdeal’s reviews on Play Store.